This project involves curating a brand redesign for Gentle Monster, a designer eyewear brand based in Asia. Through digital illustration, this project hopes to capture its avant-garde and experimental aesthetics and bring a fresh new look to their marketing strategies while being true to the brand. This project was inspired by current pop culture and fashion…

This project involves the branding of an upcoming greek yogurt brand called, “True Spoon.” The brand aims to connect the bridge between traditional yogurt-making methods and wellness culture. The visual identity will embrace minimalistic design principles with organic elements, and will be featured in logo design, packaging design, custom display assets, and marketing materials. Sponsor