GIT 480 Capstone #2

Summary

This project involves curating a brand redesign for Gentle Monster, a designer eyewear brand based in Asia. Through digital illustration, this project hopes to capture its avant-garde and experimental aesthetics and bring a fresh new look to their marketing strategies while being true to the brand. This project was inspired by current pop culture and fashion trends in Asia as well as Gentle Monster’s existing bold aesthetics. The goal is to develop high-quality illustrations and brand applications that elevate the visual storytelling and that will a portfolio that showcases the ability to merge digital illustration with high-fashion marketing.