GIT Creative Agency Project #2
Graphic Information Technology
Nidhi Mehta, Kayse Jones, Ayondeep Phukan
Summary
Tasked with enhancing engagement and usability, this team led a full website redesign for the American Marketing Association Phoenix Chapter. The project included user research, persona development, information architecture improvements, usability testing, and end-to-end design and development. The goal: create a streamlined, visually engaging site that better reflects the organization’s mission and drives member engagement. The final product delivered a clean, intuitive user experience tailored to AMA Phoenix’s audience—helping the client better connect with current and prospective members.